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SUMMARY of globalisation and youth culture(draft)
davidxiem 发表于 2007/11/29 19:29:57

In Chapter 11 ‘Young People in a Globalizing World’ of the World Youth Report 2003, the UN examines the relationship that global media has with the global culture and points out that cultural globalization is paradoxical and has produced much class based experiences to young people. Mass global media has played a key role in the process of constructing these two special futures of global culture.  The constitution of global culture is a key point of the UN’s report.  The UN’s text analyses that global culture   universalizes and individualizes culture.  Apparently, the impact of globalization has promoted the consumption of diverse culture. One example of the impact is that young men in Congo applied global goods to change their status.  Nevertheless, in the same time, global culture also provides young people opportunities to mix global concepts and local concepts to their own style.  Besides this, global culture appears to reinforce existing social divisions, which provides more opportunities to the new middle classes and makes uneven power distribution.  This problem, especially in developing countries, can be noticed. For example, Proctor and Gamble’s corporate advertising consumer expenditure is 10 times the entire education budget of one developing country.  The relationship between media and culture is described as inextricable, because the commercial and advertisement is promoting the consumer culture, and the youth can construct their identities, define their roles though the ideology that has been spread by media.  The UN’s text claims that the influences of global culture to young people are contradictory, liberating and alienating. 

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回复:SUMMARY of globalisation and youth culture(draft)
xin(游客)发表评论于2008/1/8 16:28:47

不会真是你吧,David? 我在网上找资料,居然找到你的博客了?

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回复:SUMMARY of globalisation and youth culture(draft)
三天不开机(游客)发表评论于2007/11/29 22:49:47

写咩啊?

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